Olay’s 'Max: Anthem' is a high-energy commercial campaign that spotlights individual potential through a series of kinetic, diverse vignettes. Featuring a montage of women engaged in pursuits ranging from percussion and robotics to professional navigation, the film uses deliberate pacing to build a narrative of momentum.
The project features cinematic lighting and a distinct film grain texture, grounding the commercial’s high-energy aesthetic in an analogue-inspired visual language. Agency and production house Badger & Winters directed the execution, with music and sound design provided by Yessian Music.
