Olay: Purple

Brand

Date

Sep 2022

Description

Olay presents a commercial campaign for their Regenerist Retinol24 skincare range, featuring actress and writer Quinta Brunson. Set against a minimalist studio backdrop, the production utilizes a high-contrast purple palette to frame the product and its primary features. The creative direction, led by Badger & Winters, leans into a clean, beauty-focused aesthetic. The film employs a vertical format and professional beauty light techniques to emphasize product texture and application, with sound design and original music provided by Yessian Music. The piece features Brunson delivering product messaging directly to the audience in a standard live-action commercial format.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries

Skincare

Color

Lavender

Nude / Sand

Background

Coloured Seamless

Context