Olay: Face Anything
Brand
Date
Mar 2023
Description
Olay’s 'Face Anything' campaign centers on a series of vignettes highlighting women navigating challenges and defying societal expectations. Through a mix of live-action technique and candid movement, the film utilizes atmospheric lighting and prominent typography to anchor its message of self-determination. Produced by The Den Editorial and Badger Agency, the project adopts a distinct aesthetic, leveraging film grain and an analogue / film finish to ground the visuals in a nostalgic tone. The narrative unfolds across diverse settings, ranging from quiet, backlit studio moments to high-energy sequences featuring a drum line.
Style
Vertical, Cinematic, Grainy, Nostalgic
Techniques
Analogue / film
Industries
Context
Advertising Campaign
Associated creatives
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