Hummer EV
Hummer EV's high-impact automotive campaigns, digital teasers and high-octane gaming crossovers
Featured Hummer EV projects
This week's top Hummer EV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hummer EV · Reporting for Call of Duty
Hummer EV leans into a tactical aesthetic for this collaborative commercial spot, 'Reporting for Call of Duty.' The cinematic live-action film follows a squad of soldiers preparing for deployment from the interior of an aircraft, capturing a high-stakes atmosphere through mood-heavy lighting and precise, action-oriented framing. Produced by Reset with creative guidance from Leo Burnett Detroit, the project integrates the vehicle into the military-themed narrative of the gaming franchise. The production design utilizes low-key lighting and practical cabin effects to ground the sequence, while sound design by Yessian Music and editorial work from Union Editorial emphasize the tension of the airborne setting.
Hummer EV · Electrified
The Hummer EV takes center stage in this automotive campaign, which frames the electric pickup against both modern urban infrastructure and raw natural landscapes. The film documents the vehicle moving from a charging station to navigating challenging, winding canyon roads, emphasizing its dual identity as an industrial piece of technology and an off-road utility vehicle. Produced by Local Boy, the project utilizes cinematic drone footage to capture the scale of the landscape and the vehicle’s performance. The production highlights the pickup’s exterior design through dynamic live-action techniques, showcasing the transition between diverse driving environments.
Hummer EV · Teaser 05
Hummer EV showcases its latest model in this automotive teaser, highlighting the electric truck across remote desert landscapes. The campaign leans into a cinematic aesthetic, utilizing low-key lighting and cool blue color grading to frame the vehicle against rugged, atmospheric terrain. Production handled by Local Boy, the project features live-action technique combined with sweeping aerial vistas and grounded, close-up shots. The narrative focuses on off-road performance, capturing the vehicle's capability through dynamic tracking and high-contrast visuals.
Hummer EV · Exploration
Hummer EV's 'Exploration' captures an automotive expedition set against rugged desert canyon terrain. The project balances the capabilities of the electric truck with the scale of the landscape, alternating between low-angle tracking shots and aerial perspectives. Produced by Local Boy, the film leans into a cinematic aesthetic. Natural lighting emphasizes the raw textures of the desert, creating a visual contrast with the vehicle’s design. The edit integrates drone footage and live-action techniques to emphasize the vehicle's role in an outdoor setting.
Hummer EV · DC Teaser02 TrailBlazer
Hummer EV presents a high-energy teaser for the TrailBlazer, focusing on the vehicle's performance in challenging environments. The sequence highlights the SUV navigating harsh desert topography through a series of cinematic shots. Produced by Local Boy, the film leans into golden hour lighting and warm color grading to emphasize the vehicle's design against a natural landscape. The edit utilizes drone footage to capture sweeping aerial perspectives of the car traversing sand dunes and kicking up dust, emphasizing its electric capability.
Hummer EV · DC Teaser01 Explore
The DC Teaser01 Explore campaign highlights the capabilities of the Hummer EV as it navigates a remote desert landscape. Produced by Local Boy, the teaser follows the electric vehicle across winding tarmac and rugged terrain during twilight hours. The film utilizes drone footage and cinematic framing to capture the vehicle against the stark cliffs. A live-action technique anchors the narrative with a solitary figure in the misty setting, while desaturated color grading emphasizes the contrast between the environment’s cool blue tones and the vehicle's warm headlights.
Hummer EV · Teaser 02 Trail Blaze
The Hummer EV Teaser 02 Trail Blaze project captures the electric vehicle navigating challenging off-road conditions, highlighting performance through high-speed desert maneuvers and technical mechanical close-ups. Produced by Local Boy, the film emphasizes the vehicle's rugged capability, utilizing fast-paced editing and cinematic framing. The footage transitions between low-angle tracking shots of spinning tires and expansive aerial views to establish the scale of the automotive environments.
Hummer EV · 4 Wheel Steer
The Hummer EV takes to rugged mountain terrain in this promotional film, highlighting the pickup’s advanced 4-wheel steering capabilities. Through a combination of live-action technique and drone footage, the production balances exterior tracking shots with detailed interior dashboard views. Technological focus defines the visual narrative, with CGI data overlays tracking the vehicle's telemetry. The commercial production emphasizes technical maneuverability and high-clearance off-road performance through crisp, high-definition cinematography.
Hummer EV · Teaser 04 Explore
The Hummer EV takes to the open road in this automotive teaser, highlighting the vehicle's design and performance through rugged, canyon-based terrain. The spot alternates between detailed close-ups of interior displays and exterior badges, and expansive, sweeping aerial views of the truck in a desert landscape. Produced by Local Boy, the film leans into an adventurous visual identity. It utilises drone footage and live-action techniques to frame the vehicle within its environment, maintaining a cinematic pace that balances technical automotive features with the scale of the natural surroundings.
Hummer EV · Super Cruise
This commercial for the Hummer EV highlights the functionality of the vehicle’s Super Cruise driver assistance system. The production focuses on the driver's interface, detailing the activation sequence through the steering wheel controls and the digital instrument cluster’s telemetry display. Captured in a desert highway setting, the work uses a live-action technique to present the technology within an automotive context. The project was produced by Local Boy.
Hummer EV · Teaser 01 Explore
Hummer EV presents 'Teaser 01 Explore,' a cinematic commercial for the electric truck that emphasizes its capability across varied terrains. The film follows the vehicle as it navigates canyon roads, desert landscapes, and winding mountain passes, positioning the truck within rugged, isolated environments. The production utilizes drone footage to capture the scale of the landscape, interspersed with low-angle tracking shots that focus on the vehicle's structural presence and specific design details like the front grille. Through a desaturated, cool-toned color grade, the campaign leans into an atmospheric aesthetic. Production duties for the project were handled by Local Boy.
Hummer EV · 4 Wheel Steer
This commercial for the Hummer EV highlights the vehicle's 4-wheel steer and crabwalk capabilities in a rugged, off-road environment. The film captures the truck navigating desert mountain trails through a mix of aerial drone footage and focused interior shots of the digital interface. Produced by Local Boy, the spot utilizes a desaturated color palette and natural lighting to emphasize the vehicle's exterior design and precision engineering. The live-action technique tracks the performance of the EV across technical terrain.
Explore other Luxury Automotive brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
