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Hummer EV: Super Cruise

Date

Jun 2025

Description

This commercial for the Hummer EV highlights the functionality of the vehicle’s Super Cruise driver assistance system. The production focuses on the driver's interface, detailing the activation sequence through the steering wheel controls and the digital instrument cluster’s telemetry display. Captured in a desert highway setting, the work uses a live-action technique to present the technology within an automotive context. The project was produced by Local Boy.

Style

Horizontal, Commercial, Clean

Industries
Color
Jet Black
Beige
Context

Brand Film / Corporate Video

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