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Hummer EV: Teaser 01 Explore

Brand
Hummer EV
Date

Jun 2025

Description

Hummer EV presents 'Teaser 01 Explore,' a cinematic commercial for the electric truck that emphasizes its capability across varied terrains. The film follows the vehicle as it navigates canyon roads, desert landscapes, and winding mountain passes, positioning the truck within rugged, isolated environments. The production utilizes drone footage to capture the scale of the landscape, interspersed with low-angle tracking shots that focus on the vehicle's structural presence and specific design details like the front grille. Through a desaturated, cool-toned color grade, the campaign leans into an atmospheric aesthetic. Production duties for the project were handled by Local Boy.

Style

Horizontal, Cinematic, Desaturated

Techniques

Drone footage

Industries
Electric / EV
Color
Pure White
Jet Black
Background

Mountain

Context

TVC / TV Commercial

Associated creatives

Local Boy
Local BoyProduction
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