Hummer EV: Electrified
Brand
Date
Jun 2025
Description
The Hummer EV takes center stage in this automotive campaign, which frames the electric pickup against both modern urban infrastructure and raw natural landscapes. The film documents the vehicle moving from a charging station to navigating challenging, winding canyon roads, emphasizing its dual identity as an industrial piece of technology and an off-road utility vehicle. Produced by Local Boy, the project utilizes cinematic drone footage to capture the scale of the landscape and the vehicle’s performance. The production highlights the pickup’s exterior design through dynamic live-action techniques, showcasing the transition between diverse driving environments.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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