Hummer EV: Reporting for Call of Duty

Feb 2023

Hummer EV leans into a tactical aesthetic for this collaborative commercial spot, 'Reporting for Call of Duty.' The cinematic live-action film follows a squad of soldiers preparing for deployment from the interior of an aircraft, capturing a high-stakes atmosphere through mood-heavy lighting and precise, action-oriented framing. Produced by Reset with creative guidance from Leo Burnett Detroit, the project integrates the vehicle into the military-themed narrative of the gaming franchise. The production design utilizes low-key lighting and practical cabin effects to ground the sequence, while sound design by Yessian Music and editorial work from Union Editorial emphasize the tension of the airborne setting.

Horizontal, Action, Cinematic, Moody

TVC / TV Commercial