Hummer EV: 4 Wheel Steer
Brand
Date
Jun 2025
Description
This commercial for the Hummer EV highlights the vehicle's 4-wheel steer and crabwalk capabilities in a rugged, off-road environment. The film captures the truck navigating desert mountain trails through a mix of aerial drone footage and focused interior shots of the digital interface. Produced by Local Boy, the spot utilizes a desaturated color palette and natural lighting to emphasize the vehicle's exterior design and precision engineering. The live-action technique tracks the performance of the EV across technical terrain.
Style
Horizontal, Commercial, Desaturated
Techniques
Drone footage
Industries
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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