Graza

Graza · Potato, Potahto?

Graza embraces the absurd in their latest CPG campaign, Potato, Potahto?, a project that leans into surrealist humor to elevate the humble potato chip. Through a striking visual narrative, the film juxtaposes the mundane act of snacking with the frantic intensity of a man submerged chest-deep in a sprawling, tactile mountain of raw potatoes. This comedic tension is artfully balanced by a second, contrasting sequence set in a sun-drenched outdoor garden, where the backdrop of a vintage red flatbed truck anchors the scene in a nostalgic, rural lifestyle. The cinematic quality of the piece is defined by a warm, earthy color palette that emphasizes the natural textures of the landscape, while the deliberate use of slow motion enhances the surreal nature of the performance. With the creative heavy lifting provided by nice&frank and Hailstorm LLC, the campaign successfully blends high-end production polish with a deadpan, relatable tone. The post-production team at Selected Works ties these disjointed vignettes together, creating a cohesive aesthetic that feels both elevated and playfully chaotic. By grounding the brand in such a distinct, live-action technique, Graza manages to subvert typical food and beverage advertising tropes, proving that high-quality production is often best served with a generous side of wit and a complete disregard for traditional, buttoned-up storytelling norms.

Graza · The Hot Lap Test

In a bold pivot for the CPG industry, the latest campaign for Graza, titled The Hot Lap Test, marries high-octane racing culture with the culinary utility of premium olive oil in a display of pure, tongue-in-cheek ingenuity. Developed by the creative minds at nice&frank alongside Hailstorm LLC, this humorous commercial transforms a professional racetrack into an impromptu kitchen, pushing the boundaries of traditional food marketing. The narrative follows a high-performance race car as it circles the track, serving as a heated vessel for an egg that cooks in real-time on the hood. By utilizing live-action technique and dramatic slow motion to capture the precise moment the egg transitions from raw to prepared, the production team, supported by the VFX expertise of Selected Works, crafts a visual experience that feels both absurd and cinematically polished. The spot leans into the brand's playful identity, anchoring its lifestyle-focused appeal with a clever, stunt-driven premise that keeps the audience hooked from the first crack of the shell. By juxtaposing the high-stakes intensity of motorsports with the relatable simplicity of a sandwich-eating observer in a branded green jacket, the campaign successfully elevates Graza beyond its shelf status, turning a simple kitchen staple into the undisputed star of a thrilling, high-speed culinary experiment that is as unforgettable as it is entertaining.

Graza · Grandma Approved

Graza’s latest commercial campaign, Grandma Approved, brings a lighthearted perspective to the home kitchen. Produced by Quirk Creative, the spot focuses on three women preparing a meal together, emphasizing the utility of the brand’s squeeze-bottle olive oil in an everyday culinary environment. The film utilizes live-action techniques and warm, natural lighting to capture an authentic domestic atmosphere. Set within a bright, modern kitchen, the narrative centers on shared social moments, blending food preparation with a cheerful and engaging tone.

Graza · Seriously Serious - Spoons

Graza’s 'Seriously Serious - Spoons' campaign leans into a humorous, deadpan delivery, featuring an older man in a light blue sweater conducting an meticulous taste test of mayonnaise atop a mountain of silver spoons. The commercial utilizes a grainy, cinematic visual language that emphasizes the gravity of the product evaluation process. Produced by Love Song and The Lift, with creative led by the agency nice&frank, the project relies on a warm color palette and live-action technique to ground its central gag. Post-production and sound design were managed by Timber, Ethos Studio, Barking Owl, and Curation Music, with editorial support from Arcade Edit.

Graza · Seriously Serious - Testing Twins

Graza’s commercial campaign, 'Seriously Serious - Testing Twins,' positions the brand within the food and beverage space through a playful, retro-inspired lens. The spot features two testers evaluating olive oil inside a vintage-styled living room, leaning into an earthy palette and analogue film aesthetic to ground the narrative. Produced by nice&frank, with production services by Love Song and The Lift, the project utilizes cinematic framing to highlight the sensory experience of the product. The technical execution is supported by post-production from Arcade Edit, Timber, and Ethos Studio, with sound design and music curation provided by Barking Owl and Curation Music.

Graza · Seriously Serious - The Harvest

Graza’s 'Seriously Serious - The Harvest' campaign spotlights the agricultural roots of olive oil production through a series of live-action vignettes. The project captures the process of the harvest in an olive orchard, utilizing cinematic framing and a consistent warm color grade to highlight the transition from tree to production. Developed by agency nice&frank with production by Love Song, the creative leans into natural light and golden hour tones to convey the traditional elements of the harvest. The work incorporates post-production and VFX expertise from Timber and Ethos Studio, alongside sound design from Barking Owl and Curation Music, to balance the procedural focus of the harvest with a playful tone.

Graza · Good in anything. - Baby Cupid

Graza · Good in anything. - Rubber Duck