Graza
Seriously Serious - Spoons
Brand
ProjectSeriously Serious - Spoons
Date
Mar 2026
Description
Graza’s 'Seriously Serious - Spoons' campaign leans into a humorous, deadpan aesthetic to highlight the product. The project features an older lead talent meticulously testing mayonnaise, framed within a warm and grainy cinematic palette. Developed by agency nice&frank with production support from Love Song and The Lift, the commercial utilizes live-action technique to ground the offbeat narrative. Post-production and sound design were handled by Timber, Ethos Studio, Arcade Edit, Barking Owl, and Curation Music.
Style
Humorous, Horizontal, Commercial, Cinematic, Warm, Grainy
Industries
CPG / Packaged Food
Color
Royal Blue
Beige
Jet Black
Context
Advertising Campaign, TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.