Graza

Aug 2026

In a bold pivot for the CPG industry, the latest campaign for Graza, titled The Hot Lap Test, marries high-octane racing culture with the culinary utility of premium olive oil in a display of pure, tongue-in-cheek ingenuity. Developed by the creative minds at nice&frank alongside Hailstorm LLC, this humorous commercial transforms a professional racetrack into an impromptu kitchen, pushing the boundaries of traditional food marketing. The narrative follows a high-performance race car as it circles the track, serving as a heated vessel for an egg that cooks in real-time on the hood. By utilizing live-action technique and dramatic slow motion to capture the precise moment the egg transitions from raw to prepared, the production team, supported by the VFX expertise of Selected Works, crafts a visual experience that feels both absurd and cinematically polished. The spot leans into the brand's playful identity, anchoring its lifestyle-focused appeal with a clever, stunt-driven premise that keeps the audience hooked from the first crack of the shell. By juxtaposing the high-stakes intensity of motorsports with the relatable simplicity of a sandwich-eating observer in a branded green jacket, the campaign successfully elevates Graza beyond its shelf status, turning a simple kitchen staple into the undisputed star of a thrilling, high-speed culinary experiment that is as unforgettable as it is entertaining.

Humorous, Lifestyle, Cinematic

Live-action Technique, Slow motion

CPG / Packaged Food, Food & Beverage