Graza

Aug 2026

Graza embraces the absurd in their latest CPG campaign, Potato, Potahto?, a project that leans into surrealist humor to elevate the humble potato chip. Through a striking visual narrative, the film juxtaposes the mundane act of snacking with the frantic intensity of a man submerged chest-deep in a sprawling, tactile mountain of raw potatoes. This comedic tension is artfully balanced by a second, contrasting sequence set in a sun-drenched outdoor garden, where the backdrop of a vintage red flatbed truck anchors the scene in a nostalgic, rural lifestyle. The cinematic quality of the piece is defined by a warm, earthy color palette that emphasizes the natural textures of the landscape, while the deliberate use of slow motion enhances the surreal nature of the performance. With the creative heavy lifting provided by nice&frank and Hailstorm LLC, the campaign successfully blends high-end production polish with a deadpan, relatable tone. The post-production team at Selected Works ties these disjointed vignettes together, creating a cohesive aesthetic that feels both elevated and playfully chaotic. By grounding the brand in such a distinct, live-action technique, Graza manages to subvert typical food and beverage advertising tropes, proving that high-quality production is often best served with a generous side of wit and a complete disregard for traditional, buttoned-up storytelling norms.

Humorous, Lifestyle, Cinematic

Live-action Technique, Slow motion

CPG / Packaged Food, Food & Beverage