Graza’s 'Seriously Serious - The Harvest' campaign spotlights the agricultural roots of olive oil production through a series of live-action vignettes. The project captures the process of the harvest in an olive orchard, utilizing cinematic framing and a consistent warm color grade to highlight the transition from tree to production.
Developed by agency nice&frank with production by Love Song, the creative leans into natural light and golden hour tones to convey the traditional elements of the harvest. The work incorporates post-production and VFX expertise from Timber and Ethos Studio, alongside sound design from Barking Owl and Curation Music, to balance the procedural focus of the harvest with a playful tone.
