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Graza: Seriously Serious - The Harvest

Brand
Graza
Date

Mar 2026

Description

Graza’s 'Seriously Serious - The Harvest' campaign spotlights the agricultural roots of olive oil production through a series of live-action vignettes. The project captures the process of the harvest in an olive orchard, utilizing cinematic framing and a consistent warm color grade to highlight the transition from tree to production. Developed by agency nice&frank with production by Love Song, the creative leans into natural light and golden hour tones to convey the traditional elements of the harvest. The work incorporates post-production and VFX expertise from Timber and Ethos Studio, alongside sound design from Barking Owl and Curation Music, to balance the procedural focus of the harvest with a playful tone.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Camel
Jet Black
Olive
Background

Forest

Context

Advertising Campaign, TVC / TV Commercial

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