Graza
Seriously Serious - The Harvest
Brand
Date
Mar 2026
Description
Graza’s ‘Seriously Serious - The Harvest’ campaign offers a window into the olive oil production process. The project leans into agricultural tradition, grounding the product within its orchard origin through cinematic framing and a warm, golden hour color palette. Developed by agency nice&frank with production by Love Song and The Lift, the campaign utilizes live-action technique to bridge the gap between harvest labor and playful brand personality. Post-production and sound design were handled by Arcade Edit, Timber, Ethos Studio, Barking Owl, and Curation Music.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Camel
Jet Black
Olive
Background
Forest
Context
Advertising Campaign, TVC / TV Commercial
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