Dunkin
Dunkin's high-energy commercial campaigns and cultural entertainment across fast food and beverages
Featured Dunkin projects
This week's top Dunkin projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dunkin · Drive Thru
Dunkin's 'Drive Thru' project captures the day-to-day service experience through a humorous lens. The spot features Ben Affleck managing a fast-food pickup window, balancing brand-integrated service interactions with scripted comedic beats. Developed in collaboration with Anomaly NY, the live-action commercial leans into a documentary-style aesthetic. The production, managed by The Reserve Label, highlights the standard restaurant environment, utilizing branded uniforms and signage to maintain visual consistency throughout the spot.
Dunkin · ‘The DunKings’ ft Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe
Dunkin leans into celebrity culture for this high-energy beverage campaign featuring Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, and Fat Joe. The narrative follows Affleck as he attempts a studio performance while sporting a custom tracksuit, blending dialogue-driven scenes with rhythmic, polished production. Produced by Artists Equity, the commercial utilizes a live-action technique to translate the brand’s signature orange and pink color palette into a cinematic studio environment. The execution balances intimate, comedic character interactions with a clean aesthetic, anchoring the brand within a pop-culture frame.
Dunkin · DunKings 2 - Super Bowl 2025
Dunkin returns for the 2025 Super Bowl with a follow-up to the DunKings campaign. The spot features Ben Affleck and Tom Brady leading a cast decked out in matching signature orange and pink tracksuits, leaning into a high-energy, comedic narrative set within a retail environment. Produced by Artist Equity, the commercial leans into a saturated aesthetic with polished, live-action cinematography. The project highlights the brand’s identity through crisp lighting and vibrant staging, coordinating with a team including Company 3 New York and Method Studios Los Angeles for post-production, with sound and music provided by Mophonics and Lime Studios.
Dunkin · DunKings 2: The Movie - Super Bowl 2025
Dunkin returns to the Super Bowl stage with 'DunKings 2: The Movie,' a high-energy commercial campaign that leans into the brand's comedic brand identity. The narrative focuses on ensemble performances set within stylized interior environments, utilizing a vibrant color palette to highlight the signature tracksuits and custom streetwear. Produced by Artist Equity, the project features dynamic live-action staging and expressive character interactions. Post-production and technical finishing were handled by Company 3 New York, Method Studios Los Angeles, and Lime Studios, with sound design and original music provided by Mophonics.
Dunkin · Benny
Benny serves as a deeply evocative documentary feature that captures the singular essence of Benny Omid, weaving together a narrative tapestry of lived experience and introspection. This project within the media and entertainment space masterfully leans into an intimate, cinematic visual language that prioritizes emotional resonance over flash. By alternating between candid, close-up interview segments and thoughtful, reflective sequences of Omid driving—frequently framed through the nostalgic perspective of a car side mirror—the film constructs a rhythmic dialogue between the subject and the viewer. The inclusion of an older couple providing personal testimony within the domestic, warmly lit environment of a living room grounds the narrative in a palpable sense of history and human connection. Technique-wise, the production utilizes a clean live-action technique that strips away unnecessary artifice, allowing the sun-drenched outdoor scenery found in the title cards to reinforce a cohesive, warm aesthetic. The result is a documentary that feels both professional in its execution and raw in its vulnerability. By prioritizing clear communication and a documentary-style approach to storytelling, the piece succeeds in elevating personal history into a compelling piece of content that feels both immediate and timeless, successfully demonstrating how nuanced framing and authentic human testimony can transform standard biographical accounts into truly impactful lifestyle-driven media.
Dunkin · The Formans
In a departure from traditional brand advertising, Dunkin taps into the power of authentic human connection with The Formans, a poignant documentary short that explores the intimate life of a suburban couple. Far from the high-octane energy typically associated with the brand, this project leans into a grounded, narrative-driven approach to digital media and entertainment. By capturing Denise and Lowell Forman within their own domestic residence, the film channels a deep sense of nostalgia and warmth, effectively transforming a brand-led initiative into a genuine piece of character-driven storytelling. The execution relies heavily on the live-action technique to document the couple as they recount precious wedding day memories, while Reverend Francine provides a thoughtful perspective that anchors the narrative. Visually, the project maintains a deliberate, cinematic quality, using cutaway shots of iconic suburban markers like the white picket fence and vintage interior decor to build a textured, lived-in atmosphere. With creative direction provided by BBDO New York, the film successfully pivots toward documentary storytelling, proving that even global brands can find resonance in the quiet, mundane details of daily life. The result is a sincere, lifestyle-focused piece of content that prioritizes emotional resonance over product placement, signaling a sophisticated shift in how legacy brands engage with audiences through longer-form digital content.
Dunkin · Dunkin Breakfast Hero
Dunkin Breakfast Hero brings a high-energy, vibrant aesthetic to the brand's latest fast-food commercial spot. The project employs a heavily saturated color palette and playful pacing to highlight menu items, shifting between stylized indoor settings and whimsical outdoor sequences. Warm & Fuzzy handled the post-production and VFX, ensuring the commercial maintains a consistent, vivid look through live-action technique and digital enhancements. The production leans into a bold, color-coordinated visual identity that centers on the brand's iconic palette.
Dunkin · Dunkin Breakfast Heroes 2
Dunkin elevates its morning menu in the Breakfast Heroes 2 campaign, a fast-paced series of spots that highlights the brand's signature coffee and breakfast offerings. Directed with a focus on high-energy studio aesthetics, the project utilizes vibrant pink and orange palettes to frame product moments within a series of stylized, clean sets. Featuring dynamic camera movements and high-contrast lighting, the execution leans into a polished commercial look. The creative approach integrates neon accents and playful tabletop choreography to highlight menu items. Warm & Fuzzy handled the post-production and VFX, contributing to the visual rhythm of the spots.
Dunkin · Dunkin Refreshers Beach Closed
Dunkin leans into a high-energy aesthetic for this commercial campaign promoting its line of Refreshers. The spot features saturated pink and orange color grading, utilizing a blend of live-action technique and VFX to build a whimsical, tropical atmosphere. Dynamic animated transitions and text overlays define the visual pace as the film cuts between studio settings and coastal environments. Post-production services were provided by Warm & Fuzzy.
Dunkin · Dunkin Refreshers Camp Closed
Dunkin leans into a vibrant summer aesthetic for its Dunkin Refreshers Camp Closed commercial. The spot captures the energy of camp life, featuring saturated colors and warm, inviting lighting to showcase the Blueberry Breeze and Mango Pineapple beverage range. The film utilizes dynamic camera movements paired with playful graphical overlays to maintain a high-energy pace throughout the live-action sequences. Post-production and VFX were handled by the team at Warm & Fuzzy, who integrated digital elements to polish the summer camp setting.
Dunkin · Dunkin Refresher Pool
Dunkin refreshes its beverage lineup in this high-energy commercial spotlighting the brand's mango pineapple and strawberry dragonfruit Refreshers. Set against a backdrop of vibrant, saturated colors, the campaign leans into a summer aesthetic centered around a bright pink pool. Warm & Fuzzy executed the post-production and VFX, layering dynamic motion and playful graphic text overlays across the live-action sequences. The spot emphasizes product visibility through bright, summer-themed staging.
Dunkin · Dunk N' Pump
Dunkin showcases its latest beverage offering in the energetic commercial campaign, Dunk N' Pump. The film utilizes a high-energy pop aesthetic, centering on a choreographed performance set against a vibrant, brightly lit studio backdrop. Produced by SixTwentySix with creative support from ARTISTS EQUITY, the project employs a clean, live-action technique to highlight the product within a stylized environment. The visual execution relies on bold pink, orange, and purple hues, accented by neon elements and crisp, natural light.
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