Dunkin

Aug 2026

In a departure from traditional brand advertising, Dunkin taps into the power of authentic human connection with The Formans, a poignant documentary short that explores the intimate life of a suburban couple. Far from the high-octane energy typically associated with the brand, this project leans into a grounded, narrative-driven approach to digital media and entertainment. By capturing Denise and Lowell Forman within their own domestic residence, the film channels a deep sense of nostalgia and warmth, effectively transforming a brand-led initiative into a genuine piece of character-driven storytelling. The execution relies heavily on the live-action technique to document the couple as they recount precious wedding day memories, while Reverend Francine provides a thoughtful perspective that anchors the narrative. Visually, the project maintains a deliberate, cinematic quality, using cutaway shots of iconic suburban markers like the white picket fence and vintage interior decor to build a textured, lived-in atmosphere. With creative direction provided by BBDO New York, the film successfully pivots toward documentary storytelling, proving that even global brands can find resonance in the quiet, mundane details of daily life. The result is a sincere, lifestyle-focused piece of content that prioritizes emotional resonance over product placement, signaling a sophisticated shift in how legacy brands engage with audiences through longer-form digital content.

Documentary, Lifestyle, Cinematic

Live-action Technique

Digital Media & Publishers, Media & Entertainment