Dunkin's 'Drive Thru' project captures the day-to-day service experience through a humorous lens. The spot features Ben Affleck managing a fast-food pickup window, balancing brand-integrated service interactions with scripted comedic beats.
Developed in collaboration with Anomaly NY, the live-action commercial leans into a documentary-style aesthetic. The production, managed by The Reserve Label, highlights the standard restaurant environment, utilizing branded uniforms and signage to maintain visual consistency throughout the spot.
