Dunkin: DunKings 2: The Movie - Super Bowl 2025
Brand
Date
Feb 2025
Description
Dunkin returns to the Super Bowl stage with 'DunKings 2: The Movie,' a high-energy commercial campaign that leans into the brand's comedic brand identity. The narrative focuses on ensemble performances set within stylized interior environments, utilizing a vibrant color palette to highlight the signature tracksuits and custom streetwear. Produced by Artist Equity, the project features dynamic live-action staging and expressive character interactions. Post-production and technical finishing were handled by Company 3 New York, Method Studios Los Angeles, and Lime Studios, with sound design and original music provided by Mophonics.
Style
Humorous, Horizontal, Commercial
Industries
Color
Burnt Orange
Blush
Background
Set-dressed
Context
TVC / TV Commercial
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