Billie
Billie's playful, rule-breaking personal care campaigns across cosmetics and beauty
Featured Billie projects
This week's top Billie projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Billie · The Billie Labs
Billie introduces The Billie Labs, a commercial campaign that reimagines the personal care product experience within a vibrant, science-inspired setting. The production leans into a playful aesthetic, contrasting retro-futuristic laboratory environments with bright, soft lighting to highlight the brand's razor and shaving cream lines. Featuring live-action techniques and a minimalist approach to set design, the visuals move through high-gloss testing chambers filled with bubbles and pastel hues. The campaign was brought to life through a collaborative effort, with production by MJZ and creative direction from HailStorm and Isle of Any. Post-production and VFX were managed by Selected Works and ETHOS, while the soundscape was developed by Wave Studios NY.
Billie · Billie
This advertising campaign for Billie focuses on a series of candid, observational vignettes that highlight the realities of natural body hair. The film captures an array of women across different ages and ethnicities in intimate domestic spaces, moving between bedroom and bathroom environments. The production employs a live-action technique, utilizing a warm and natural color palette to establish an authentic atmosphere. The narrative is framed through close-up shots of skin and grooming rituals, punctuated by rhythmic, clean typography that provides structure to the visual flow. Creative direction for the project was led by Billie, with music and sound design handled by Wave Studios NY.
Billie · Project Body Hair
Billie’s Project Body Hair is a commercial film that highlights diverse personal care routines through a series of candid, domestic vignettes. The work leans into a warm, editorial aesthetic, utilizing live-action techniques to frame body hair with a clean, direct perspective. The film employs bold typographic overlays against vintage-inspired bedroom interiors. With post-production and VFX handled by Wave Studios NY, the project maintains a consistent visual rhythm that focuses on macro details and intimate storytelling within the cosmetics and beauty space.
Billie · Founders
Billie’s Founders campaign takes a satirical look at industry conventions within the beauty and cosmetics sector. The project centers on a live-action spot featuring a man behind a desk, juxtaposed against stylized imagery to subvert traditional marketing tropes. The visual approach relies on direct, cinematic lighting to deliver a clean aesthetic that frames the brand’s messaging. Wave Studios NY provided the music and sound design, which anchors the humorous tone of the production.
Billie · Womans Day
Billie celebrates Women's Day with a vertical video campaign that highlights a collection of footwear and apparel. The film leans into an artistic mood, using deliberate lighting and gradient color shifts to frame its subject against a textured background. Executing through live-action technique, the piece utilizes minimalist set design to focus on clean compositions. Retro color grading and analogue film textures anchor the project's visual identity, cycling through a series of close-up and full-length vignettes.
Billie · LBBAwards
Billie presents LBBAwards, a commercial project that explores feminine identity through a series of stylized visual vignettes. The film utilizes a minimalist aesthetic, anchored by atmospheric lighting and deliberate pacing that emphasizes movement and form. The production features a heavy emphasis on art-directed staging, incorporating dramatic close-ups and silhouettes. Techniques such as slow motion and cinematic framing are applied to create a rhythmic, conceptual narrative structure, complemented by high-end post-production work.
Billie · Think of a Woman
Billie presents Think of a Woman, a commercial campaign that explores a series of deliberate portraits and rhythmic sequences. Shot in a stylized studio setting, the project leans into a vibrant aesthetic defined by neon-inflected lighting and a distinct geometric partition. The live-action technique pairs close-up focus with rapid countdown sequences, utilizing a warm and cool color palette. The production was helmed by Object & Animal, with creative direction led by Billie. Post-production and VFX were handled by Forager, while Wave Studios provided sound design.
Billie · The Rules of Body Hair
Billie’s latest commercial campaign, The Rules of Body Hair, navigates societal beauty standards through a sharp, satirical lens. The narrative unfolds on a staged set where a young South Asian woman engages with an oversized scroll of rules, using the space to critique the evolving expectations placed on body hair. Executing a distinct 1970s aesthetic, the production utilizes Super 8 and 16mm film techniques to ground its visual identity. This retro-inspired, playful approach is supported by layered collage artwork, vintage-style inserts, and a textured, warm-toned color grade. Music and sound design are provided by Wave Studios NY, with creative direction led by the Billie internal team.
Billie · 10 Things I Hate About Body Care
Billie’s campaign, 10 Things I Hate About Body Care, is a live-action commercial that uses a classroom setting to frame its narrative. The project features activist Jameela Jamil addressing a group of students in a clean, cinematic environment. Sound design and music composition for the project were handled by Wave Studios NY and Christina Orchard.
Billie · Ick
Billie’s Ick campaign captures an observational look at personal care routines. The commercial leans into an intimate, cinematic narrative, set within a domestic interior characterized by rich teal tiling and warm amber accents. The film follows a woman through her morning rituals, including shaving and scrubbing, utilizing live-action technique to ground the series of personal care moments. Sound design for the project was managed by Wave Studios NY.
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