Billie: Billie

Nov 2020

This advertising campaign for Billie focuses on a series of candid, observational vignettes that highlight the realities of natural body hair. The film captures an array of women across different ages and ethnicities in intimate domestic spaces, moving between bedroom and bathroom environments. The production employs a live-action technique, utilizing a warm and natural color palette to establish an authentic atmosphere. The narrative is framed through close-up shots of skin and grooming rituals, punctuated by rhythmic, clean typography that provides structure to the visual flow. Creative direction for the project was led by Billie, with music and sound design handled by Wave Studios NY.

Documentary, Horizontal, Clean, Nostalgic

Bedroom

Advertising Campaign