Billie: Founders
Brand
Date
Mar 2021
Description
Billie’s Founders campaign takes a satirical look at industry conventions within the beauty and cosmetics sector. The project centers on a live-action spot featuring a man behind a desk, juxtaposed against stylized imagery to subvert traditional marketing tropes. The visual approach relies on direct, cinematic lighting to deliver a clean aesthetic that frames the brand’s messaging. Wave Studios NY provided the music and sound design, which anchors the humorous tone of the production.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Crimson
Pure White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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