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Billie: The Billie Labs

Brand
Billie
Date

Mar 2026

Description

Billie introduces The Billie Labs, a commercial campaign that reimagines the personal care product experience within a vibrant, science-inspired setting. The production leans into a playful aesthetic, contrasting retro-futuristic laboratory environments with bright, soft lighting to highlight the brand's razor and shaving cream lines. Featuring live-action techniques and a minimalist approach to set design, the visuals move through high-gloss testing chambers filled with bubbles and pastel hues. The campaign was brought to life through a collaborative effort, with production by MJZ and creative direction from HailStorm and Isle of Any. Post-production and VFX were managed by Selected Works and ETHOS, while the soundscape was developed by Wave Studios NY.

Style

Vertical, Commercial, playful, Moody, Minimalist

Industries
Cosmetics
Color
Hot Pink
Pure White
Royal Blue
Background

Set-dressed

Context

TVC / TV Commercial

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