Billie: Ick
Brand
Date
Feb 2025
Description
Billie’s Ick campaign captures an observational look at personal care routines. The commercial leans into an intimate, cinematic narrative, set within a domestic interior characterized by rich teal tiling and warm amber accents. The film follows a woman through her morning rituals, including shaving and scrubbing, utilizing live-action technique to ground the series of personal care moments. Sound design for the project was managed by Wave Studios NY.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Powder Blue
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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