Armani
Armani's refined fragrance campaigns and digital activations across beauty and fashion
Featured Armani projects
This week's top Armani projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Armani · Armani Cuir Nu
Armani presents the campaign for Cuir Nu, a fragrance project that explores the intersection of scent and materiality. The film leans into tactile storytelling, juxtaposing macro imagery of luxury perfume packaging with organic textures. Produced with creative direction from Malin Ericson Studio and VS+ Company, the work uses cinematic lighting to emphasize the depth of the fragrance. Post-production and VFX were handled by Consulate and Eido Color, while Consulate also oversaw the music and sound design, building a warm, clean aesthetic that highlights the artisanal nature of the product.
Armani · THÉ YULONG
Armani presents the Thé Yulong fragrance in this commercial campaign, capturing the essence of the scent through an evocative visual narrative. The film leans into an understated aesthetic, balancing crisp product photography with organic motifs of tea leaves and abstract human forms. The production utilizes soft lighting and a desaturated, earthy color palette to maintain a minimalist atmosphere. The campaign was developed by VS+Co, with post-production and VFX provided by Consulate and Company3, and sound design by Consulate.
Armani · AR Filter
Armani presents a polished advertisement for its Armani Code fragrance, centered on the sleek geometry of the signature black bottle. The visual sequence highlights the perfume's botanical profile, surrounding the product with floating iris flowers, citrus segments, and tonka bean elements. Produced with an emphasis on a clean aesthetic, the project utilizes precise animation and VFX to emphasize the luxury texture of the glass and metal components. Nice Shoes handled the post-production and visual effects, crafting a dynamic motion sequence that frames the ingredients against a dark, minimalist backdrop.
Armani · Exchange X-I-D
Armani Exchange captures the energy of urban movement in its X-I-D campaign. The project leverages a documentary-style approach, focusing on candid moments of cycling and street-level interaction. With creative production led by Consulate and Vice France, the aesthetic leans into a distinct lo-fi look. The work utilizes vintage camcorder textures and digital timestamp overlays to ground the fashion-forward imagery in a nostalgic, grainy visual language.
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