Armani: AR Filter
Brand
Date
Apr 2023
Description
Armani presents a polished advertisement for its Armani Code fragrance, centered on the sleek geometry of the signature black bottle. The visual sequence highlights the perfume's botanical profile, surrounding the product with floating iris flowers, citrus segments, and tonka bean elements. Produced with an emphasis on a clean aesthetic, the project utilizes precise animation and VFX to emphasize the luxury texture of the glass and metal components. Nice Shoes handled the post-production and visual effects, crafting a dynamic motion sequence that frames the ingredients against a dark, minimalist backdrop.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Animation, VFX / visual effects
Industries
Color
Jet Black
Violet
Silver (metallic)
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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