Armani presents the Thé Yulong fragrance in this commercial campaign, capturing the essence of the scent through an evocative visual narrative. The film leans into an understated aesthetic, balancing crisp product photography with organic motifs of tea leaves and abstract human forms.
The production utilizes soft lighting and a desaturated, earthy color palette to maintain a minimalist atmosphere. The campaign was developed by VS+Co, with post-production and VFX provided by Consulate and Company3, and sound design by Consulate.
