Armani Armani Cuir Nu 2025

About

Armani presents the campaign for Cuir Nu, a fragrance project that explores the intersection of scent and materiality. The film leans into tactile storytelling, juxtaposing macro imagery of luxury perfume packaging with organic textures. Produced with creative direction from Malin Ericson Studio and VS+ Company, the work uses cinematic lighting to emphasize the depth of the fragrance. Post-production and VFX were handled by Consulate and Eido Color, while Consulate also oversaw the music and sound design, building a warm, clean aesthetic that highlights the artisanal nature of the product.