Armani: Exchange X-I-D
Brand
Date
May 2025
Description
Armani Exchange captures the energy of urban movement in its X-I-D campaign. The project leverages a documentary-style approach, focusing on candid moments of cycling and street-level interaction. With creative production led by Consulate and Vice France, the aesthetic leans into a distinct lo-fi look. The work utilizes vintage camcorder textures and digital timestamp overlays to ground the fashion-forward imagery in a nostalgic, grainy visual language.
Style
Documentary, Horizontal, Grainy, Nostalgic
Techniques
VHS / lo-fi
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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