Armani Exchange captures the energy of urban movement in its X-I-D campaign. The project leverages a documentary-style approach, focusing on candid moments of cycling and street-level interaction.
With creative production led by Consulate and Vice France, the aesthetic leans into a distinct lo-fi look. The work utilizes vintage camcorder textures and digital timestamp overlays to ground the fashion-forward imagery in a nostalgic, grainy visual language.
