YETI
Featured YETI projects
This week's top YETI projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
YETI · Tootsie
In the documentary short 'Tootsie,' YETI presents a portrait of dedicated craftsmanship and labor. The film follows an elderly woman working at a heavy metal firebox, focusing on the tactile nature of her process as she navigates glowing embers and smoke within her workspace. Produced by The Bear with creative direction from McJ Content Studio, the project utilizes low-key interior lighting to accentuate the textures of the equipment and the surrounding environment. The visual execution relies on a live-action technique, capturing the scene with a matte finish that emphasises the contrast between the subject and the dimly lit workspace.
YETI · Take Back Travel
YETI’s 'Take Back Travel' campaign documents outdoor exploration through a cinematic lens. The project captures a series of wilderness sequences, moving from aerial cockpit perspectives to coastal fishing and mountainous trekking environments. Utilizing drone footage and slow motion, the production emphasizes dynamic motion within natural landscapes. The visual approach relies on natural lighting to maintain a clean, live-action aesthetic throughout the adventure-focused narrative.
YETI · Four Letters
YETI delivers an intense, high-energy brand campaign titled Four Letters, capturing the raw speed and endurance of outdoor and athletic pursuits. The project moves through a diverse range of activities, from high-stakes motocross and technical skiing to open-water fishing and weightlifting, framing the physical exertion through cinematic and gritty visual textures. The film utilizes high-speed capture and slow-motion techniques to emphasize individual moments of determination, punctuated by bold, rhythmic typography that underscores the action. With creative direction spearheaded by Wieden+Kennedy Portland and Wieden+Kennedy New York, the film leans into a dynamic aesthetic, supported by sound design from South and Field Day Sound, alongside VFX by Pariah.
YETI · Don’t Get Them A YETI (Unless You Really Love Them)
YETI explores the lighter side of durable outdoor gear in this campaign, 'Don't Get Them A YETI (Unless You Really Love Them).' The project leverages a humorous tone to contrast rugged equipment with the warmth of gift-giving, centering on themes of adventure and shared experiences. Developed by Wieden+Kennedy Portland, the cinematic live-action production spans a variety of settings, from truck-based excursions to quiet moments at the grill. The execution utilizes a distinct 1980s aesthetic, supported by production work from CARTEL and Love Song, with post-production by Trafik and sound design delivered by SOUTH music and Field Day.
YETI · Roadie
YETI presents Roadie, a commercial video capturing an outdoor expedition through coastal forests and beaches. The production leans into atmospheric visuals, incorporating drone footage that spans dense woodland trails and surf-side environments. Directed through a live-action technique, the project utilizes natural light and golden hour sequences to highlight gear in a rugged, adventurous setting. Production was handled by Expedition Studios and Yeti Pictures, with post-production and VFX services provided by TBD Post.
YETI · Tootsie
YETI profiles traditional barbecue craftsmanship in this documentary project titled Tootsie. The film observes an elderly practitioner working within the rugged confines of a professional kitchen, focusing on the labor-intensive management of industrial barbecue equipment. Utilizing a live-action technique, the production highlights the raw textures of the workspace through warm, low-key lighting. The documentary footage captures a candid look at the daily routines and physical dedication required for this craft.
YETI · Wild Runways
YETI explores the intersection of heritage and technical utility in Wild Runways, a cinematic film project. The campaign highlights traditional ranching, fly-fishing, and open-air food preparation, focusing on the tactile details of tools, rope handling, and apparel. Produced by Yonder, the project leans into a minimalist aesthetic to capture rural landscapes and daily operations. The execution relies on natural light and warm color grading to frame the subjects within their outdoor environments.
YETI · The Ridge Of Dreams
YETI explores the behind-the-scenes reality of production in 'The Ridge Of Dreams.' This documentary project shifts the focus from traditional action sports tropes, centering instead on the creative process and the candid perspectives of those involved in the filmmaking journey. The production employs a live-action technique, utilizing intimate framing and natural lighting to maintain a clean aesthetic. The narrative centers on a direct interview-style conversation, documenting the subjective experience of the team as they navigate the complexities of their craft.
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