YETI explores the intersection of heritage and technical utility in Wild Runways, a cinematic film project. The campaign highlights traditional ranching, fly-fishing, and open-air food preparation, focusing on the tactile details of tools, rope handling, and apparel.
Produced by Yonder, the project leans into a minimalist aesthetic to capture rural landscapes and daily operations. The execution relies on natural light and warm color grading to frame the subjects within their outdoor environments.
