YETI: Don’t Get Them A YETI (Unless You Really Love Them)
Brand
Date
Nov 2025
Description
YETI explores the lighter side of durable outdoor gear in this campaign, 'Don't Get Them A YETI (Unless You Really Love Them).' The project leverages a humorous tone to contrast rugged equipment with the warmth of gift-giving, centering on themes of adventure and shared experiences. Developed by Wieden+Kennedy Portland, the cinematic live-action production spans a variety of settings, from truck-based excursions to quiet moments at the grill. The execution utilizes a distinct 1980s aesthetic, supported by production work from CARTEL and Love Song, with post-production by Trafik and sound design delivered by SOUTH music and Field Day.
Style
Humorous, Horizontal, Cinematic, 1980s
Industries
Color
Pure White
Crimson
Charcoal
Background
Clear Sky
Context
TVC / TV Commercial
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