In the documentary short 'Tootsie,' YETI presents a portrait of dedicated craftsmanship and labor. The film follows an elderly woman working at a heavy metal firebox, focusing on the tactile nature of her process as she navigates glowing embers and smoke within her workspace.
Produced by The Bear with creative direction from McJ Content Studio, the project utilizes low-key interior lighting to accentuate the textures of the equipment and the surrounding environment. The visual execution relies on a live-action technique, capturing the scene with a matte finish that emphasises the contrast between the subject and the dimly lit workspace.
