Woolworths
Featured Woolworths projects
This week's top Woolworths projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Woolworths · Christmas 2024
Woolworths presents its 2024 holiday campaign, a retail commercial spot that explores festive rural traditions. Directed by Glendyn Ivin, the film captures a multi-generational celebration set across a farmhouse and its surrounding landscape, emphasizing an observational, documentary-style narrative. The production, supported by M&C Saatchi Group and Exit Films, utilizes live-action techniques to portray intimate family interactions. The aesthetic leans into a warm palette, relying on natural light and golden hour illumination to highlight the rural setting, interspersed with wide-angle drone footage of the environment.
Woolworths · My Kind of Woolies - Compilation
Woolworths presents 'My Kind of Woolies', a commercial campaign focused on domestic snapshots of family life. Developed by M+C Saatchi Group AUNZ, the film leans into a lifestyle-driven narrative, framing everyday experiences within both lush garden environments and quiet, cosy interiors. The production utilises an authentic, observational approach, relying on natural light to highlight casual, unscripted domesticity. The compilation captures moments ranging from shared meals in the backyard to relaxed afternoons, maintaining a consistent focus on relatable, live-action storytelling throughout the series.
Woolworths · Dinner
Woolworths presents 'Dinner,' a commercial video spot that illustrates the integration of digital tools within the grocery shopping experience. The film follows a man utilizing the Ask Olive chatbot feature to navigate affordable meal planning, centering the narrative on the ease of mobile grocery coordination. Shot with a focus on warm, everyday environments, the production captures a relatable scene within a ballet school facility. The execution utilizes live-action techniques to emphasize the utility of the brand's digital interface.
Woolworths · Dinner
Woolworths explores the intersection of mobile convenience and meal planning in this commercial video production. The spot focuses on the integration of the Ask Olive app within the retail experience, detailing how users navigate recipe suggestions and grocery ordering while on the go. Produced by Mint Films, the project utilizes a clean, live-action technique to ground the narrative in a relatable suburban setting. The visual execution favors a horizontal format, centering on the mobile interface as a primary utility for the contemporary shopper.
Woolworths · Dinner
Woolworths presents 'Dinner,' a commercial campaign showcasing the utility of their digital grocery platform. The narrative focuses on the integration of mobile recipe inspiration into everyday routines, centering on a user navigating the app within a studio environment. Produced by Mint Films, the project utilizes live-action techniques and warm, clean lighting to establish a grounded, approachable aesthetic. The visual approach prioritizes a natural feel, highlighting the user experience of grocery delivery features through direct interface interaction.
Woolworths · Big Night In
Woolworths presents the 'Big Night In' campaign, a commercial project that centers on the convenience of home grocery delivery. The film shifts between domestic interiors, illustrating relaxed moments of consumption and leisure within a comfortable living space. Produced by Revolver, the spot utilizes live-action technique and warm lighting to emphasize the domestic setting. The narrative structure follows the delivery and subsequent enjoyment of snacks, maintaining a clean, inviting aesthetic across the commercial production.
Woolworths · Bee Case Study
Woolworths explores the intersection of commercial agriculture and ecosystem health in this documentary-style case study. Created by Dentsu Creative Worldwide, the project examines the essential role of bee pollination in sustaining crop production, specifically within strawberry farming. The narrative bridges raw nature and forward-thinking design, utilizing drone footage of farmlands alongside digital 3D rendering and CGI. The visual language favors a warm aesthetic, balancing natural sunlight with crisp, clean studio lighting to illustrate concepts of supermarket sustainability.
Woolworths · Delivery Now
Woolworths presents 'Delivery Now', a commercial spot that highlights a domestic scene within a family kitchen. The film features an elderly man and a young boy preparing a meal together, emphasizing a lived-in, quiet moment captured with cinematic styling. Produced by The Producers, the spot utilizes natural light to cultivate a warm, intimate atmosphere. The production leans into a live-action technique to ground the narrative, focusing on the everyday interaction between the two subjects within the kitchen space.
Woolworths · Little Ones
Woolworths presents 'Little Ones,' a commercial campaign centered on the nuances of early childcare and domestic life. The project highlights the day-to-day interactions between parents and their young children, framed within a modern residential setting. Produced by Eric Tom & Bruce with creative direction from Genero, the film utilizes live-action techniques and warm indoor lighting to create an intimate atmosphere. The visuals prioritize a clean, natural aesthetic, focusing on candid moments of play and care.
Woolworths · Bricks Farm
Woolworths introduces the Bricks Farm collection, a series of interactive toy building sets featuring farm-themed figures, livestock, and constructible garden environments. Developed with creative support from M&C Saatchi, the campaign highlights the sustainability-focused play materials through a blend of live-action supermarket settings and detailed stop-motion style sequences. The animation utilizes 3D render and CGI techniques to bring the miniature vegetable patches and farm enclosures to life. Produced by helium.film with post-production and visual effects handled by Vandal, the commercial maintains a playful tone through vibrant character animations and warm, inviting visuals.
Woolworths · Berries
Woolworths explores the supply chain of its fresh produce in this commercial film for Woolworths Berries. The narrative tracks the journey of fruit from the source to the kitchen, following a parent and child as they visit a local farm to learn about cultivation. The production leans into a clean, bright aesthetic, utilising natural light to capture the scale of the strawberry farm and the intimacy of the harvest. The footage alternates between wide outdoor vistas and close-ups of fruit handling to demonstrate the farm-to-table process. Creative direction was led by the M+C Saatchi Group, with production managed by Mint Films.
Woolworths · Woolworths Santa
Woolworths presents a holiday-themed commercial featuring Santa Claus and his elf navigating a high-tech control room as they address a shortage of carrots. The narrative centers on a festive emergency response that highlights the availability of seasonal staples. Developed by TVNZ Blacksand, the spot utilizes live-action technique to blend traditional holiday imagery with modern command center consoles and monitoring displays. The project carries a humorous tone throughout the production.
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