Woolworths presents its 2024 holiday campaign, a retail commercial spot that explores festive rural traditions. Directed by Glendyn Ivin, the film captures a multi-generational celebration set across a farmhouse and its surrounding landscape, emphasizing an observational, documentary-style narrative.
The production, supported by M&C Saatchi Group and Exit Films, utilizes live-action techniques to portray intimate family interactions. The aesthetic leans into a warm palette, relying on natural light and golden hour illumination to highlight the rural setting, interspersed with wide-angle drone footage of the environment.
