Woolworths introduces the Bricks Farm collection, a series of interactive toy building sets featuring farm-themed figures, livestock, and constructible garden environments. Developed with creative support from M&C Saatchi, the campaign highlights the sustainability-focused play materials through a blend of live-action supermarket settings and detailed stop-motion style sequences.
The animation utilizes 3D render and CGI techniques to bring the miniature vegetable patches and farm enclosures to life. Produced by helium.film with post-production and visual effects handled by Vandal, the commercial maintains a playful tone through vibrant character animations and warm, inviting visuals.
