Woolworths explores the supply chain of its fresh produce in this commercial film for Woolworths Berries. The narrative tracks the journey of fruit from the source to the kitchen, following a parent and child as they visit a local farm to learn about cultivation.
The production leans into a clean, bright aesthetic, utilising natural light to capture the scale of the strawberry farm and the intimacy of the harvest. The footage alternates between wide outdoor vistas and close-ups of fruit handling to demonstrate the farm-to-table process.
Creative direction was led by the M+C Saatchi Group, with production managed by Mint Films.
