Woolworths
Dinner
Brand
ProjectDinner
Date
Sep 2026
Description
Woolworths presents 'Dinner,' a commercial campaign centered on the ease of integrating digital tools into everyday grocery shopping. The spot features a man navigating recipe suggestions and meal planning via the Ask Olive chatbot on his smartphone. Produced by Mint Films, the project utilizes a live-action technique to ground the technology in a relatable, domestic setting. The visual narrative relies on warm indoor lighting and natural textures to maintain an accessible, everyday tone across the grocery and food industry.
Style
Horizontal, Commercial, Warm
Industries
Grocery
Color
Camel
Forest Green
Medium Grey
Background
Home Office
Context
Advertising Campaign
Associated creatives
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