Woolworths
Dinner
Brand
ProjectDinner
Date
Sep 2026
Description
Woolworths presents 'Dinner,' a commercial video spot that illustrates the integration of digital tools within the grocery shopping experience. The film follows a man utilizing the Ask Olive chatbot feature to navigate affordable meal planning, centering the narrative on the ease of mobile grocery coordination. Shot with a focus on warm, everyday environments, the production captures a relatable scene within a ballet school facility. The execution utilizes live-action techniques to emphasize the utility of the brand's digital interface.
Style
Horizontal, Commercial, Warm
Industries
Grocery
Color
Camel
Forest Green
Medium Grey
Background
Home Office
Context
Advertising Campaign
Associated creatives
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