United Airlines: Ready, set, Morocco
Brand
Date
Sep 2024
Description
United Airlines highlights Morocco in this travel campaign produced by agency 72andSunny LA. The spot presents an expansive look at the destination, moving from aerial sequences captured from an airplane wing to immersive scenes within local markets, hotel interiors, and desert landscapes. The work employs cinematic motion and golden hour lighting to document the journey, capturing a traveler traversing dunes on an all-terrain vehicle and exploring city rooftops at sunset. This live-action production focuses on visual storytelling through slow motion, emphasizing the scale of the landscape and the character of the region.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Slow motion
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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