United Airlines: Oscar the Grouch's First Day
Brand
Date
Mar 2023
Description
United Airlines recruits Oscar the Grouch as its Chief Trash Officer in this humorous spot, produced by 72andSunny LA. The live-action commercial leans into playful character dynamics, featuring the iconic figure within his signature office environment. Set against a backdrop of urban architecture, the dialogue-driven narrative captures the interaction between Oscar and a United Airlines flight attendant. The production utilizes a detail-rich, prop-heavy set design to establish the setting for this campaign entry.
Style
Humorous, Horizontal, Commercial
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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