United Airlines: Believing Changes Everything
Brand
Date
May 2024
Description
United Airlines expands its 'Believing Changes Everything' campaign with a cinematic, live-action commercial focused on personal narratives. The production features a character-driven approach, captured with clean, matte visuals and natural light to maintain an intimate tone. Developed by 72andSunny Amsterdam, the film centers on a conversational performance delivered in a residential setting. Sound design and music composition for the project were provided by Yessian Music, reinforcing the spot's understated aesthetic.
Style
Horizontal, Cinematic, Clean, Matte
Techniques
Natural light
Industries
Color
Jet Black
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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