United Airlines: 2018 Winter Olympics
Brand
Date
Jan 2023
Description
United Airlines commemorates the 2018 Winter Olympics with a behind-the-scenes look at the orchestral production behind its campaign score. The piece highlights the collaborative efforts of musicians, sound engineers, and production teams as they record the arrangement within a professional studio environment. Featuring the work of music house Mophonics and agency McGarry Bowen, the project uses a cinematic live-action technique. The documentation captures the precision of the orchestral performance, leaning into natural light and a clean visual aesthetic to center the focus on the technical craft of the recording process.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Gallery
Context
Brand Film / Corporate Video
Associated creatives
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