United Airlines commemorates the 2018 Winter Olympics with a behind-the-scenes look at the orchestral production behind its campaign score. The piece highlights the collaborative efforts of musicians, sound engineers, and production teams as they record the arrangement within a professional studio environment.
Featuring the work of music house Mophonics and agency McGarry Bowen, the project uses a cinematic live-action technique. The documentation captures the precision of the orchestral performance, leaning into natural light and a clean visual aesthetic to center the focus on the technical craft of the recording process.
