United Airlines: The ABC’s of SAF
Brand
Date
Sep 2023
Description
United Airlines explores the mechanics of sustainable aviation fuel in "The ABC’s of SAF," a commercial production developed by 72andSunny New York. The project utilizes live-action puppetry alongside vibrant graphic design to distill complex aviation industry concepts into an accessible, educational format. The execution relies on a playful aesthetic, characterized by bold typography and a saturated color palette of blues, greens, and reds. By integrating animation with live-action performance, the campaign clarifies technical sustainability topics through a series of whimsical character interactions.
Style
Vertical, Commercial, playful
Techniques
Animation
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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