United Airlines: Introducing Our Chief Trash Officer
Brand
Date
Mar 2023
Description
United Airlines debuts its 'Chief Trash Officer' campaign, an integrated advertising effort created in partnership with 72andSunny LA. The spot introduces a character-led narrative, positioning the airline’s commitment to sustainable aviation fuel through a lens of whimsy and corporate office tropes. The execution relies on a polished live-action technique, integrating VFX to place its lead character within a detailed office environment. The project highlights technical efforts to fuel aircraft with waste, blending industry messaging with recognizable creative execution.
Style
Horizontal, Commercial, Polished
Techniques
VFX / visual effects
Industries
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.