United Airlines: Violet
Brand
Date
Oct 2024
Description
United Airlines' 'Violet' is a commercial video spot that documents a narrative-driven customer service story. The piece follows a young traveler who loses her camera before a flight, centering on the airline staff's effort to recover the item within the terminal environment. The execution blends live-action technique with motion graphics, utilizing clean white backdrops and bold typography to structure the sequence. The production incorporates flat lay compositions and a mix of cinematic movement and animated elements to deliver the narrative. Post-production and VFX were managed by Leap Year Post.
Style
Humorous, Vertical, Cinematic, Clean
Techniques
Motion Graphics
Industries
Color
Royal Blue
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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