This Uber Eats campaign, titled 'Jim Courier, Courier', leans into a humorous narrative surrounding the former professional tennis player's transition to a new career. Developed by Special Australia, the work incorporates archival sports footage and live-action commercial techniques to contrast Courier's storied history on the court with the everyday reality of food and beverage delivery.
The project channels a nostalgic tone, utilizing editorial-style archival clips alongside domestic scenes. The execution reflects a deliberate blend of sports history and modern convenience, with production handled by Rabbit and post-production by The Editors, supported by sound design from Sonar Music.
