This 60-second commercial for Uber Eats, titled Phew, transports viewers back to 2013 to highlight the evolution of domestic errands. The narrative follows a couple navigating suburban traffic and a traditional shopping strip, illustrating the pre-delivery service era through a cinematic, live-action lens.
Produced by 3&7 with agency support from RX, the project captures the friction of manual grocery shopping. Post-production and VFX were handled by ARC, with sound and music provided by Level Two Music and Citizen Jane serving as the production service.
