Uber, Red Cross: Clothing Drive
Date
Oct 2025
Description
Uber and Red Cross collaborate on the Clothing Drive campaign, a video project encouraging community participation through personal wardrobe donations. Featuring Cody Simpson, the production focuses on the process of sorting and preparing garments for charity. The commercial, produced by Poem and featuring post-production from Mint Films, uses a live-action technique to capture a intimate look at the donation process. The campaign emphasizes the act of giving back within a horizontal video format.
Style
Horizontal, Commercial
Color
Jet Black
Pure White
Background
Bedroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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