Tuckernuck
Tuckernuck's preppy heritage fashion campaigns and lifestyle lookbooks across editorial style
Featured Tuckernuck projects
This week's top Tuckernuck projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tuckernuck · Tuckernuck Fall 2026 | "Collegiate Cool"
Tuckernuck channels a nostalgic academic spirit in its Fall 2026 campaign, titled Collegiate Cool, which artfully balances prep-school heritage with a modern, relaxed sensibility. Photographed by Terence Connors, the editorial series leans into a cinematic visual language, utilizing soft light and natural light to capture the effortless camaraderie of youth. Through the creative lens of senior art director Brian Heiser and the keen eye of fashion editor Kat Lovelady, the project transforms traditional university settings into a backdrop for sophisticated, accessible luxury fashion. Models Aubrey O'Mahony and Merlijne Schorren navigate scenes ranging from wood-paneled libraries to historic stone archways, embodying a scholarly elegance that feels both grounded and aspirational. The styling prioritizes rich textures, showcasing cable-knit sweaters, classic trenches, and plaid tailoring that invite a sense of timeless comfort. By integrating live-action techniques with a clean, lifestyle-focused composition, the campaign successfully elevates the preppy aesthetic beyond mere tradition. The result is a cohesive narrative that emphasizes texture and character, portraying a world where collegiate life is defined by spontaneity, joy, and a penchant for classic design. This project serves as a compelling masterclass in visual storytelling for the luxury fashion house, bridging the gap between historical institutional settings and the dynamic, wearable reality of today's elevated campus style.
Project Tuckernuck · Tuckernuck SS26 Lifestyle Guide | Ai ...
The Tuckernuck SS26 Lifestyle Guide captures the intersection of effortless elegance and spontaneous joy through a series of vivid, character-driven narratives. This fashion campaign leans into the brand's quintessential aesthetic by grounding its latest collection within intimate, everyday moments that feel both aspirational and deeply lived-in. Photographer Terence Connors masterfully employs natural light to bridge the gap between high-end editorial and accessible commercial appeal, framing the collection against the timeless backdrop of European-inspired urban textures. From high-speed action shots that freeze crystalline droplets of water in mid-air to relaxed, sun-drenched cafe interiors, the project utilizes live-action techniques to emphasize movement and connection. The styling, curated by Kat Lovelady, pairs structured silhouettes with playful patterns, brought to life by the dynamic presence of models Harry Gozzett and Saphira Krumhaar. Under the guidance of Senior Art Director Brian Heiser, the imagery creates a cohesive visual language that celebrates the subtle intersection of classic tailoring and casual warmth. By prioritizing authentic human interaction—seen in the candid laughter of a cafe setting or the graceful motion of dancers on cobblestone streets—the guide avoids stiff artifice in favor of genuine charm. The result is a lifestyle lookbook that feels less like a traditional catalog and more like an immersive, sun-drenched invitation into a world of curated, everyday luxury.
Project Tuckernuck · Tuckernuck | The Spring Stylebook 2026
Tuckernuck latest creative endeavor, The Spring Stylebook 2026, offers a masterclass in clean editorial minimalism, stripping back the noise to focus squarely on the elegance of seasonal transitions. Through a series of carefully composed portraits, the campaign leans into a sophisticated lifestyle narrative that feels both timeless and grounded in contemporary retail sensibilities. Photographer Terence Connors captures the collection with a refined eye for natural light, utilizing directional illumination to create soft, evocative shadows that highlight the intricate textures of structured lace and sharp, peplum silhouettes. Senior Art Director Brian Heiser orchestrates a deliberate visual language, balancing the bold, architectural contrast of glossy black tiles against the soft, warm palettes of pink and cream. Model Chiharu Okunugi brings a serene, focused energy to the imagery, grounding the high-fashion sensibilities of the brand within a relatable, everyday context. From the play of vibrant yellow against muted neutrals to the inclusion of refined accessories like structured woven handbags and metallic accents, the project reads as a cohesive study in polished commercial photography. Under the production guidance of Stevie Jefferis, the stylebook maintains a consistent, high-end commercial polish, ensuring every frame feels intentional. By blending professional portraiture with a distinct editorial flair, the collection successfully bridges the gap between aspirational style and functional, everyday attire for the modern woman.
Project Tuckernuck · Tuckernuck Resort 2026 Lookbook
The Tuckernuck Resort 2026 lookbook captures a sun-drenched, coastal aesthetic through a series of editorial portraits and lifestyle imagery. Set against sandy beaches and lush garden environments, the collection focuses on relaxed silhouettes, including patterned maxi dresses, embroidered resort wear, and tiered separates. The project leans into warm color grading and golden hour lighting to evoke a classic, vacation-inspired atmosphere. Photographer Coliena Rentmeester captures the collection with a naturalistic approach, supported by fashion styling from Kat Lovelady. Senior Art Director Brian Heiser and producer Stevie Jefferis shaped the visual direction, which features models Tami Williams and Paige Reifler in various outdoor and interior settings. The work utilizes natural light throughout, emphasizing a clean and airy presentation of the resort garments.
Project Tuckernuck · Tuckernuck Resort Lifestyle Guide, Dominican Republic
Tuckernuck captures the essence of coastal getaway style in its Resort Lifestyle Guide, shot on location in the Dominican Republic. Photographed by Coliena Rentmeester, the campaign leans into a classic vacation aesthetic, showcasing a collection of swimwear and resort-ready apparel through a series of candid lifestyle shots and editorial portraits. The visuals utilize warm, natural light and golden hour tones to highlight textures like woven raffia, open-knit fabrics, and structured linen. Featuring models Rafaella Consentino and Elliott Reeder, the imagery alternates between dynamic action shots and relaxed coastal settings. Creative execution was led by senior art director Brian Heiser, with fashion styling by Kat Lovelady and production by Stevie Jefferis.
Project Tuckernuck · The Fall Sport Collection
Tuckernuck's The Fall Sport Collection campaign frames classic athletic silhouettes within a crisp, outdoor setting. Photographed by Coliena Rentmeester, the series utilizes natural light to balance lifestyle portraits with high-energy action shots, including a dynamic, high-speed freeze frame of model Hilary Rhoda. The collection leans into an editorial aesthetic, blending monochrome fashion photography with clean, warm-toned commercial imagery. Production by Stevie Jefferis supports the project's focus on structured sportswear and leisurewear, ranging from rugby polo shirts and pleated skirts to performance leggings and varsity outerwear.
Project Tuckernuck · FW25 Holiday Lifestyle Guide
Tuckernuck's FW25 Holiday Lifestyle Guide is an expansive fashion campaign that leans into seasonal warmth and celebratory aesthetics. Photographed by Terence Connors, the series utilizes natural light to ground its subjects in a variety of classic holiday settings, from urban city streets and brownstone steps to a diner booth and waterside deck. Fashion styling by Kat Lovelady provides a cohesive wardrobe, featuring Fair Isle knitwear, black tie evening attire, and plaid day dresses accented by red-toned gift motifs. Senior art director Brian Heiser helped shape the visual identity of the project, which employs a clean editorial style and warm, nostalgic lighting to capture the spirit of the holiday season. The production features models Altyn Isabella and Conor Fay.
Project Tuckernuck · The Summer Lookbook: Fanta-Sea
Tuckernuck channels a crisp, nautical aesthetic for its Summer Lookbook: Fanta-Sea campaign. The imagery leans into a sun-drenched coastal narrative, featuring models Harry Gozzett and Rafaella Consentino in a variety of seasonal settings, from sailboat decks to sandy shorelines. Photographer Coliena Rentmeester and senior art director Brian Heiser shaped the visual direction, utilizing bright natural light and golden hour warmth to emphasize textures like lace embroidery, linen, and crochet. Produced by Stevie Jefferis, the project maintains a clean, lifestyle-focused approach to fashion editorial photography.
Project Tuckernuck · FW25 Party Shop
Tuckernuck's FW25 Party Shop campaign channels an elegant, festive aesthetic through a series of commercial and editorial stills. Photographed by Terence Connors, the work leans into a refined night-out mood with a focus on polished textures and classic evening wear, from tailored tuxedos to sequined and floral-patterned gowns. The project features models Manuela Sanchez and Oli Lacey across a variety of urban and indoor settings, utilizing natural light and high-contrast flash photography to define the season’s formal attire. Featuring styling by Kat Lovelady and senior art direction by Brian Heiser, the imagery captures both candid interactions and composed portraits that highlight the detail in the apparel. Production was led by Stevie Jefferis, emphasizing a cohesive visual narrative across the collection. The campaign employs monochrome and warm color palettes, incorporating cinematic lighting and soft light techniques to anchor the seasonal launch.
Project Tuckernuck · Palm Beach Rewind
Tuckernuck presents 'Palm Beach Rewind,' an editorial fashion campaign that leans into a nostalgic, retro aesthetic. Shot by photographer James Harvey-Kelly, the series captures a classic coastal mood through a mix of outdoor lifestyle scenes and vintage-inspired diner interiors. With fashion styling by Kat Lovelady, the project features models Anne Vyalitsyna and Benj Lee in a range of bright, textured ensembles. The production team utilized natural light across various outdoor settings, from poolside backgammon games to candid moments with canine companions. Senior Art Director Brian Heiser oversaw the visual direction, while hair styling by Roberto Di Cuia and makeup by Souhi Lee complete the polished, athletic, and playful editorial looks. Producer Stevie Jefferis managed the execution of the shoot.
Project Tuckernuck · The Holiday Party Edit: A Season of Cheers
Tuckernuck captures the essence of evening wear in 'The Holiday Party Edit: A Season of Cheers,' a fashion campaign that leans into nostalgic festive aesthetics. The series moves between atmospheric interiors and metropolitan settings, utilizing an editorial approach that highlights seasonal textures like velvet, metallic fabrics, and feather trim. Photographer Terence Connors provides a distinct visual signature for the campaign, employing a mix of natural light for clean, polished portraits and direct flash to achieve a moody, high-contrast look. Styling by Kat Lovelady emphasizes formal evening attire, while makeup by Souhi Lee complements the warm, celebratory tone of the imagery. Models Lucan Gillespie, Chiharu Okunugi, and Benj Lee appear throughout the series, which ranges from candid city moments to sophisticated, staged interior scenes.
Project Tuckernuck · Come Away With Me
Tuckernuck's 'Come Away With Me' campaign captures a nostalgic travel narrative within the fashion sector. Featuring model Anna Palgen, the project leans into an editorial aesthetic defined by warm, natural light and the distinct texture of analogue film. The series follows a journey through historic transit settings and rustic architecture, utilizing a blend of colour and monochrome palettes. With senior art direction by Brian Heiser and photography by Nick Riley Bentham, the work emphasizes textile details through clean, composed framing. Production by Stevie Jefferis supports a consistent visual language across both documentary and lifestyle imagery.
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