Tuckernuck

Sep 2025

The Tuckernuck x Barbour collaboration features a fashion editorial series set within a pastoral countryside landscape. Captured by photographer Geordie Wood, the campaign highlights the technical apparel through a collection of outdoor portraits and candid lifestyle shots. The imagery channels a raw, earthy aesthetic through the use of natural light and tactile settings, including rolling meadows and rural fields. The creative direction, led by Senior Art Director Brian Heiser, emphasizes a relaxed tone that leans into the functional nature of the outerwear. Stylist Kat Lovelady coordinates the layered ensembles, pairing quilted vests and waxed jackets with knitwear and denim to maintain a clean, heritage-focused editorial look. Produced by Stevie Jefferis, the project utilizes both monochrome and warm color palettes to showcase the garments in authentic, open-air environments.

Editorial, Vertical

Natural light

High Street Fashion

Advertising Campaign