Tuckernuck

Feb 2025

Tuckernuck channels a mid-century coastal aesthetic in 'Palm Beach Rewind,' a fashion campaign that leans into retro sensibilities. Shot by photographer James Harvey-Kelly, the editorial photography features models Anne Vyalitsyna and Benj Lee across a series of outdoor and vintage-inspired interiors. The imagery prioritizes a classic, warm palette that is complemented by natural light and soft-focus backgrounds. The project features styling by Kat Lovelady, with hair styling by Roberto Di Cuia and makeup by Souhi Lee. The visual narrative utilizes a nostalgic tone, pairing athletic-inspired apparel with classic motifs like vintage convertibles, diner settings, and poolside leisure, captured with analogue film techniques.

Editorial, Vertical

Natural light

High Street Fashion

Advertising Campaign