Tuckernuck: Palm Beach Rewind

Brand

Tuckernuck

Date

Feb 2025

Description

Tuckernuck presents 'Palm Beach Rewind,' an editorial fashion campaign that leans into a nostalgic, retro aesthetic. Shot by photographer James Harvey-Kelly, the series captures a classic coastal mood through a mix of outdoor lifestyle scenes and vintage-inspired diner interiors. With fashion styling by Kat Lovelady, the project features models Anne Vyalitsyna and Benj Lee in a range of bright, textured ensembles. The production team utilized natural light across various outdoor settings, from poolside backgammon games to candid moments with canine companions. Senior Art Director Brian Heiser oversaw the visual direction, while hair styling by Roberto Di Cuia and makeup by Souhi Lee complete the polished, athletic, and playful editorial looks. Producer Stevie Jefferis managed the execution of the shoot.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign